Every year, the Victoria’s Secret models parade around in nothing but bras and lace panties with their impossibly long legs, thin waists, yet incredibly large boobs, for the annual Victoria’s Secret Fashion Show. The show presents these women strutting down the runway for women to stare in admiration and the men, of course, "enjoying the view" or in other words, drooling over them.
Victoria’s Secret models have been a controversial topic for a long time. So why is it that the figure these models have are completely different from the typical American woman? Most people would ignore the fact that these women are extremely skinny, maybe even unhealthy skinny because the media portrays gender stereotypes of women as being perfect but yet unrealistic. To be more specific, the physical expectation society has on women is to be skinny, flawless, have big boobs, a thigh gap and a nice butt. As women everywhere watch the model show, mesmerized by these gorgeous VS Angels, they can’t help but ask their selves, “Why can’t I look like that?” "She makes me feel fat." "I wish I was that perfect."
Victoria’s Secret models are represented as women who embrace their figures, feel confident and sexy in their own skin. The sad thing is, no matter what these women say, the women who look up to them still are taking the wrong route when it comes to achieving that body image.
The pressures to accomplish an idealistic body has definitely caused serious physical and mental health issues. Aside from comparing themselves to the models, women feel even more stress to attain that desired body image. The poisonous blend of the media, advertisements and celebrity culture plays a part in the influence on body image in society. This pressure is killing women’s self-esteem, pretty much forcing women into going on diets, over working out, and even eating less than their food intake in order to change their body shape.
Don’t get me wrong, I love the VS brand since I own quite a few of their bras and I enjoy the shows. But sadly, they still have a lot of problems that can easily be solved.
I love that a lot has changed in the model industry in general the past few years. More companies are allowing women in the model industry who have a natural figure, for instance, Dear Kate. Dear Kate is an underwear company for women of all shapes and sizes. What I really love about this company is that it presents such a body positive atmosphere.
I remember the media exploding over Dear Kate responding to Victoria’s Secret’s “perfect body” campaign back in 2014 with an awesome letter and counter picture promoting body diversity.
“Through this photo, we showcase women who are often neglected by the media and traditional retailers. We show the multitude of shapes perfect bodies can take.” - Dear Kate .
Companies like Dear Kate are changing a lot for women and their portrayal on the media. I think that the more we become body diverse, the better our self esteems and all around health will be.







